It’s almost trite nowadays to state the pervasiveness of cloud computing. According to IDC, nearly 80% of new apps are cloud-based, while Forrester projects $240 billion will be spent on cloud investments by 2020.
As companies look to take advantage of the cloud revolution, many have chosen the Salesforce Platform, the platform as a service (PaaS) from Salesforce. It helps companies leverage a massive ecosystem of applications and sites to serve customers and enhance employee productivity. But despite the promise of cloud, one challenge remains: Driving user adoption and engagement. Most enterprise software never sees better than 50% adoption, making it harder to grow revenue and streamline business processes.
That’s why I’m very happy about our launch of Badgeville’s Salesforce Platform Toolkit. The toolkit enables companies that rely on Salesforce’s popular PaaS to build more engaging experiences across all of their Salesforce platform applications. Layering Badgeville’s powerful game, reputation and social mechanics across their critical Salesforce Platform applications, world-class companies can improve customer loyalty, enhance employee productivity and maximize their return on investment from their critical cloud apps.
A sizable portion of the Badgeville Community leverages Salesforce and Salesforce Platform–based technologies, including Autodesk, Engine Yard, Docusign, and Phoenix Idea Labs. Marketo, the marketing automation provider, chose The Behavior Platform by Badgeville to design and implement a gamification program on top of its Salesforce Platform community.
Since layering Badgeville across the Marketo community, for example, Marketo has grown its amount of active users while also increasing their overall volume of behaviors and engagement with key product areas. The Marketo team spoke about their experiences at a recent webinar and shared their transformative results, including:
- 2x More Behaviors
- 67% More Engagements
- 51% More Active Members
- 10% More Engagements per Member
The Salesforce Platform Toolkit is available for all Badgeville customers within the Badgeville Community. To learn more, please contact your Badgeville Account Manager or contact us to learn more.
